Digital & Data Marketing Director, France Télévisions
Colombus Consulting Blue has been helping us for several years on Datamarketing topics: DMP, TMS, analytics...
We highly appreciate their ability to accompany us from the framing or decision phases to the operational implementation phases. Their expertise on these topics, their real knowledge of datamarketing solutions and levers have a real added value.
Their pro-activity and involvement are also a guarantee of the objectives' good achievement.
Global Digital Marketing Transformation Lead
With the Colombus Consulting Blue team we worked on a project to step-change our digital capabilities of the Nomex® Thermal Apparel business. The strategy focused on developing an enhanced End User experience in a complex B2B value chain for EMEA, with some needs for a Market place. The project introduced some new capabilities: Content Marketing, new Digital Marketing channels and campaigns, new Digital platform integrated with Marketing Automation and CRM, with an advanced Analytics framework.
Colombus supported the project and facilitated the development of business specifications and functional requirements in the design phase and had useful project management and functional workstream management support in the Build phase as well, including the implementation.
Our team was positively impressed by the Digital Marketing and Change Management knowhow of the Colombus Team and also by the hands-on experience during implementation – all that came with a highly result oriented and customer focused mindset.
Fabienne Le Tadic
Executive President, Product and Brand Protection Solutions, la SICPA
Colombus Consulting Blue worked with SICPA on it's solutions portfolio for protecting citizens and consumers, including IoT (Internet of Things).
We appreciated Columbus Consulting Blue’s deep expertise in digital marketing, IoT and system architecture. Their ability to grasp and integrate our needs into the digital space was a valuable part of their contribution. We also greatly valued their capacity to identify opportunities for optimisation and innovation beyond those we already identified.
Head of Digital Analytics, Orange Group
Simalaya [now Colombus Consulting Shift] intervened on strategic projects to develop our Digital capabilities. They have clear abilities to manage complex programs and projects, from initiation to final delivery, with all change management aspects (internal entities, external agencies and partners), in an independent manner, and with a business driven approach.
We also worked on transverse initiatives on the verge of Digital media, Social media, CRM, Advertising and many more, where the consultants were a strong asset to bridge the gap between these new Business areas and emerging IT solutions.
These projects have been delivered in various Orange countries, and in many domains, such as Web analytics and analysis, Media attribution modeling and Media mix optimization, eCommerce onsite testing & optimization, Tagging Management System (TMS), and Smart Data projects.