Tracking and TMS

For a major TelCo operator

It is true that a website with an attractive design and features enhances the customer experience, but this does not guarantee success. Continuous optimisation, web tracking codes and automated dashboards are key in a digital strategy. Indeed, a tag management system (TMS) simplifies tag deployment and allows more agility; for example, by accelerating campaign time to market.

Business challenges

Decrease the web analytics solution’s TCO and improve tracking capabilities

Improve tag management system (TMS) flexibility and deployment time

Our solutions

Digital Analytics

TMS

Results

Two-digit % costs saving of web analytics solution and service

Automated dashboards for e-shop, e-care and audience

Tagging deployed in days rather than months

Two-digit % decrease in page loading time