Launch of a connected object

For a major FMCG manufacturer group

The increasing availability and popularity of connected objects means they become an increasing part of people’s daily life. Product ranges, such as ‘wearable devices’ (smart watches, bracelets, clothing), objects used every day (cars, appliances) and services (health, safety, transport), continue to widen. To prepare and support this digital acceleration, market research and setting clear customer journeys are key to satisfying demanding clients.

Business challenges

Create a competitive advantage with a new proposition based on a ‘connected object’
Set up the relevant ecosystem, including technical architecture, new partnerships and new business models

Our solutions

Business modelling

Market intelligence

Product marketing

Results

Opportunity study

Market intelligence: potential suppliers, IT providers and commercial partners

Definition of the personae and related customer journeys

IT architecture recommendations