Campaign management

For a leading Insurance & Mobility group

Digital is now an integral part of the media plan landscape. The challenge is to find the best advertising mix (SEO, display, social networks) for the industry, customer and budget. To prepare and support this digital acceleration, the implementation of cross-sells, landing pages or even ad exchange with optimised display costs is key to increasing efficiency and boosting conversion.

Business challenges

Develop the digital share in total media investment mix

Improve user experience and conversion on commercial campaigns (microsites, landing pages)

Our solutions

Lead / traffic strategy

Social media & affilaites

Digital advertising

Results

Two-digit % uplift on conversion for French and German traffic (acquisition and cross/up-selling campaigns)

Optimised cost of display (CPM/CPC) by leveraging an ad exchange

Set-up and running of the affiliates channel with competitive CPL and CPO