DMP & Big Data

For a major Telco operator

Companies collect a multitude of data (in shops, call centres, online, etc) and should turn such information into insights. To prepare and support this digital acceleration, the implementation of a data management platform (DMP) is key to a better understanding of prospects, customisation of messages, optimisation of campaigns and improvement of marketing expenses. DMP aims to unify all types of customer/prospect data to improve customer relationships.

Business challenges

Leverage real time, digital and external data (2nd and 3rd party cookies) to improve online sales

Develop customer insight via digital and social data

Our solutions

DMP

Big Data

Results

Defined use cases (online sales, communication, direct marketing, customer care, boutiques)

Designed implementation specs

Selected DMP solution