Digital Cockpit

For a luxury healthcare/beauty leader (worldwide)

Digital impacts ‘brick & mortar’ players, which must find new models (brand awareness, promotion, distribution, etc.) to meet new customer needs. To prepare and support this digital acceleration, digital marketing dashboards are key to better understanding, management and maximisation of digital performance.

 

Business challenges

Sustain digital acceleration for all product divisions and geographies

Align divisions and countries leading to digital performance

Define a complete approach with common, shared and actionable KPIs 

Our solutions

Business performance

Cockpits

Governance 

Results

Defined business questions and related KPIs and drivers

Shared methodology across the organisation (multi products/zones)

KPIs definition and sourcing

Tools assessment (web analytics, e-Commerce, CRM, social listening, benchmarking, etc)