A/B Testing

For an Insurance group

Before launching a mass marketing campaign, it’s a good idea to anticipate its performance. How? The implementation of A/B testing can test several optimisations (via split testing, for example) in order to maximise the different call-to-action for optimal emails, landing page performance, etc. Small changes can have a large impact on advertising expenses – wise spending and a better ROI.

Business chalenges

Optimise the conversion rate for commercial campaigns

Improve customer segment knowledge

Our solutions

Multi-channel journeys

Mv testing

Lead / traffic strategy

Results

Two-digit % increase in conversion for French and German campaigns

Segmented and simplified communication and related websites