Consultant Digital Marketing & CRM

We are seeking Senior Consultants, experienced in Digital Marketing & CRM (for France & Switzerland)

Job description

As a data marketing & CRM consultant, your main roles and responsibilities will cover various activities and engagements such as:

  • Work with our Clients (major groups) to define their strategy, vision, architectures and needs
  • Design relevant and efficient processes and solutions to serve and improve their operations
  • Define programme, projects and roadmap to support their strategy
  • Implement & activate new tools (DMP, personnalization tools, attribution models, on-boarding solutions, CRM, AB testing, personnalization tools,  IoT platform…)
  • Participate to pre-sales activities (RFP, presentations …)

 

Skills

  • Knowledge of best practices (organization, processes, solutions) in Digital Marketing and CRM
  • Digital systems: CMS, mobile apps, push notifications, Web analytics, TMS …
  • Digital operations: traffic management – SEM, SEO, SMO, Display, Affiliate, emailing, DMP, attribution models…
  • CRM: operational CRM, analytical CRM / Customer insight, SFA, Marketing automation, MDM, onboarding…
  • Strong knowledge of IT architecture best practices
  • Proven methodology and ability to produce high quality deliverables
  • Roadmap definition (incl. budget and business case)
  • Business requirements
  • Feasibility study
  • Programme and project committees presentations
  • Programme or project Management experience
  • Communication and presentation skills (especially with Marketing & IT managers)
  • Leadership, Rigorousness and Autonomy
  • Languages: French and English

Experience > 2 years

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