We help our clients make core transformations in strategy and operations to power growth through customer value.
As technology evolves, Customer interactions have multiplied due to online and offline contact channels. This makes Customer centricity the key challenge for major organisations. The closed loop marketing approach covers all aspects of CRM (Customer Relationship Management), on both operational and analytical aspects.
In that context, Customer Value Management (CVM) improves the overall Customer base profitability by understanding the value of individuals and implements specific omnichannel Marketing strategies to acquire, develop and retain customers
EXAMPLES OF OUR WORK
- Define and deploy the Corporate IT governance for a Swiss HQ’ed company and its affiliates in EMEA.
- Revamp the Customer dialogue management strategy for a major Bank (Retail, Private, Corporate).
- Optimize Call center processes and capabilities for inbound Marketing and Customer service.
- Assist an Insurance Group to digitalize its customer relationship program, with a strong acquisition, cross-up sell and loyalty strategy through online channels.