CompanyLocated in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Press releasePRESS RELEASE Paris, Tuesday 3rd January 2017 Colombus Consulting integrates the team from Sword Consulting (ex-Simalaya) to create “Colombus Consulting Shift” that will provide consulting services in data and innovation in both France and Switzerland. The team of consultants from Sword Consulting (ex Simalaya), led by partners David Robin, Jean...
Digital & Data Marketing
Simalaya [now Colombus Consulting Shift] intervened on strategic projects to develop our Digital capabilities. They have clear abilities to manage complex programs and projects, from initiation to final delivery, with all change management aspects (internal entities, external agencies and partners), in an independent manner, and with a business driven approach. We also worked on transverse initiatives on the verge of Digital media, Social media, CRM, Advertising and many more, where the consultants were a strong asset to bridge the gap between these new Business areas and emerging IT solutions. These projects have been delivered in various Orange countries, and in many domains, such as Web analytics and analysis, Media attribution modeling and Media mix optimization, eCommerce onsite testing & optimization, Tagging Management System (TMS), and Smart Data projects.
Digital Marketing, IoT, System Architecture
Columbus Consulting Shift worked with SICPA on it's solutions portfolio for protecting citizens and consumers, including IoT (Internet of Things).
We appreciated Columbus Consulting Shift’s deep expertise in digital marketing, IoT and system architecture. Their ability to grasp and integrate our needs into the digital space was a valuable part of their contribution. We also greatly valued their capacity to identify opportunities for optimisation and innovation beyond those we already identified.
Digital Marketing, Change Management
With the Colombus Consulting Shift team we worked on a project to step-change our digital capabilities of the Nomex® Thermal Apparel business. The strategy focused on developing an enhanced End User experience in a complex B2B value chain for EMEA, with some needs for a Market place. The project introduced some new capabilities: Content Marketing, new Digital Marketing channels and campaigns, new Digital platform integrated with Marketing Automation and CRM, with an advanced Analytics framework.
Colombus supported the project and facilitated the development of business specifications and functional requirements in the design phase and had useful project management and functional workstream management support in the Build phase as well, including the implementation.
Our team was positively impressed by the Digital Marketing and Change Management knowhow of the Colombus Team and also by the hands-on experience during implementation – all that came with a highly result oriented and customer focused mindset.